The first time I heard of the word ’sticky’ being applied to ideas was when I read the book The Tipping Point: How Little Things Can Make a Big Difference.

It took me a long time to get into the book, but I knew it would be up my alley once I got started as it had sections on the ’stickiness’ of advertising (which I’ve been involved with a lot with the stores I once owned.) It begins with why some health epidemics take off and others don’t. Even that was an interesting section and gave me a lot to think about.

Once I got into the book, I found it insightful.

I like his second book as well. Blink: The Power of Thinking Without Thinking. He develops the idea that it is possible to develop our ability to make snap decisions that are right, because gut instinct is sometimes better than a more reasoned approach, which misses the point at times. (He also has an interesting section on a top car salesman who intentionally does not make snap decisions as to who will buy or not, but treats everyone the same.)

Here’s a review of another book about sticky ideas in case you wondered why some ideas stick in your thought and others don’t. Kind of like how some songs will replay themselves in your mind if you even hear part of the lyrics.

Made to Stick: Why Some Ideas Survive and Others Die

Karin

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