Flora Gucci is a wonderful new fragrance, consisting of

notes of citrus, peony, rose, osmanthus, sandalwood and patchouli.

When it first came out, it was exclusive to a particular store, but now it can be found more locally.

To me, it is a sort of cross between The One and Elle.
It is softer than The One, and a little less patchouli than Elle. But the patchouli in it, I'm sure, cuts the sweetness of the other floral accents, as does the citrus.

On me, the notes that are predominate are rose and citrus. The citrus puts it squarely in the younger group of consumers that Gucci is hoping to entice. It also makes it wearable for me, as I have trouble with roses being scrubbers.

Frida Giannini, Gucci's creative director, says that

Flora is lighter, the floral scent of course evokes a younger consumer, and she has a hedonistic, daring side. I don't want to say that Flora is the daughter of Gucci by Gucci but maybe the younger sister.

Flora is probably a second cousin twice removed from Gucci by Gucci, which is far more straight up sweet patchouli.

I even get a subtle memory of Bulgari Femme.

Meantime, in the midst of cold weather, wearing this fragrance, it feels as if a cool breeze is bringing the scents of spring. The fragrance is perfectly balanced. It stays true all day, though it is nice to refresh it. It doesn't have a lot of movement. Rather, the notes appear together in soft brightness, just as a spring day.

Have you tried it? Do you like it?

Karin
www.savvythinker.com

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Originally posted 2009-03-02 21:13:26.

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{ 2 comments… read them below or add one }

perfumeshrine March 3, 2009 at 1:24 pm

It sounds kinda nice, actually. I found the One too sweet for me and Elle rather boring with the clean patchouli over rose & florals, so if it combines the best elements of both it might be pretty. I will try it when it’s available here! Thanks for the review :-)

Karin March 4, 2009 at 10:39 am

The One is too strong for me unless I spray it on my ankles, so I rarely reach for it. Elle surprised me last week by being more than I thought it was, so it might be the weather. I wore it two or three days.

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